Privacy Policy

Last updated: May 06, 2025

When we say ‘we’, we mean Duracell licensee PSA Parts Ltd., we operate this web site and are the ‘data controller’ for the information listed here, which means we are responsible for deciding how we use your information.

The information we collect

We collect information about you from different sources including:

• Directly from you.
• From third parties, such as advertisers and affiliates who send customers to our web sites, and services such as postcode address lookup or payment processing services.
• From other web sites and companies owned by us.

We’ll only collect your information in line with relevant regulations and law. Whenever you use a website, mobile application or other Internet service, some information is automatically logged. The same is true when you use our web sites. This data is automatically deleted as soon as it no longer needed. For example:

• Log data. Our web servers record information your browser automatically sends whenever you visit our web site, including your IP address, the pages you request and the actions you click on. This information is used to help us display and secure our web sites, protect against fraud and improve our service.
• Cookie data. Like most web sites we use cookies to make the functionality of our web site work, such as to verify your login, keep track of what items you have added to your order, apply your preferences such as language, and understand your interaction with our web site.
• Device information. We also collect information about the capabilities of the device you are using, such as screen size and type of web browser to help us display our site correctly and to investigate when something goes wrong.

As part placing an order with us, we collect information such as your contact and delivery details, and we use services to securely collect your payment details and process your payments. We also collect your contact details if you request to receive discounts, competitions or be kept up to date with our latest offers.

How we use the information

We use your information to fulfill orders (contracts) you’ve placed, deliver the services you’ve requested, and process your payments. We may also use it where permitted by law — for example, to carry out an agreement with you, comply with legal obligations, pursue our legitimate business interests, or when you’ve given your consent.

These legitimate interest purposes include:

• Verifying your identity and address, and preventing fraud or security breaches
• Understanding your purchase history and service needs
• Advertising and improving our products and services
• Customizing your website experience
• Inviting you to review our products and services

We may also use your information, with your explicit consent, to:

• If you are a business user: Contact you about other products and services we believe may benefit you — we do not share your contact details with other advertisers.
• If you are an end-user: Contact you about other products and services we believe may benefit you — we do not share your contact details with other advertisers.
• Publish any reviews of our products or services that you submit to our website

Who we share the information with

We may share certain information with other companies we use to help us operate, such as:

Third-Party Service Providers: We may share your information with trusted service providers who assist us in delivering our services. These providers have access to personal data only as needed and are contractually obligated to keep it confidential. They are strictly prohibited from using your information for any purpose other than providing services to Duracell licensee PSA Parts Ltd.

Tracking and Analytics Data: Upon your consent, we may share tracking data with our analytics and advertising partners, such as Google Analytics and Google Ads, to help us understand website usage and improve the relevance of our marketing. This data sharing is carried out in accordance with our Cookie Policy, which explains how you can manage your preferences at any time.

• Sharing your address with delivery companies, or what you ordered with companies who contact our customers to collect reviews of our products on our behalf.
• Working with payment processing services, to process your payments.
• If you find us through an advert or an affiliate who we pay to promote our business, then we may share certain information about your order with that site to calculate their commission. However, we do not share your name or contact details with them.

Security

We care deeply about keeping your personal information safe. That’s why we use strong security measures to protect your data from things like loss, misuse, or unauthorized access. Our team regularly reviews and improves our systems to make sure your information stays secure at all times.

How long we store the information

We will keep your personal information for the purposes set out in this Privacy Policy and in accordance with applicable laws and regulations. We will never retain your information for longer than is necessary.

In most cases, our standard retention period ends 7 years after your relationship with us concludes—for example, after your last purchase, account closure, or final interaction. However, in some cases we may be required to retain certain information for up to 12 years, such as where it is necessary to meet legal, tax, or fraud prevention obligations.

Transferring information abroad

We are an international company, and use international services. The information may be transferred outside Europe, possibly to countries which do not have the same privacy regulations. If we do this, we ensure it has an appropriate level of protection.

Your rights

You have various rights regarding your information, such as asking to see what we hold, asking us to correct or update details, to restrict processing of it, withdraw marketing consent, or to make a complaint etc. For any questions related to this, or to reach our Data Protection Officer please •contact our Privacy Team. Or, write to us at: Data Protection Officer, PSA Parts Limited, 2 Prince Georges Road, Colliers Wood, London, SW19 2PX, United Kingdom.

Customer Reviews

As part of monitoring and improving our products and services we may invite customers to contribute a review which may be published by us on the Internet and may be passed by us to other review services. When posting a review at PSA Parts we ask you to consent and acknowledge that this information will be published publicly, processed and used by us, our subsidiaries, partners and third parties such as Internet search engines and advertisers. You also acknowledge that your review may be read and replicated by parties beyond our control, as such it may remain public indefinitely. We request you do not disclose your full name or any personal information within a review, you are solely responsible for any personal data or information which you disclose.

Obligation

You are not legally required to provide us with your data, but if you do not wish to, you will be unable to use our web site or place orders with us.

Policy changes

If we make any changes to this Privacy Policy, then we will take appropriate steps to bring those changes to your attention so you’re always informed.

More Information

If you have a login and password for our site, you can modify your subscriptions by •logging in and visiting your Account page. Alternatively, please •contact our Privacy Team. You can find other information such as our •Cookie Policy and website •Terms and Conditions on our •Help & Information page.